For Autumn/Winter 17/18 Colour Wear becomes WearColour! CLWR personifies Swedish heritage and has a neat range of Ski & Snowboard products.
Wearcolour is a brand who cares about its customers and the ways things are run in the snow industry:
"The U story
[the brand] was brought to life because the founders felt it was time for change in our industry. Sick and tired of the same old ignorant global strategy forced upon distributors and designers by corporate brands – we decided it can and should be done differently.
An industry now saturated with companies being run by share- holder demands, it is time for brands who care about everyone involved in the industry chain – brand, distributor, agent, ambas- sadors, retailer and of course end consumer.
All of whom seem to have been forgotten in the recent desire for massive growth and need to fill shareholders’ pockets. The “U” stands for “you” because everyone we do business with is important for the longevity of the brand."